Category Archives: Branding

Pain Gain Logo Design Norwich

Creative Hat were approached by Pain Game Clothing to design a logo for their business. They wanted a logo that would reflect the gritty street persona of the company, and stand out as a piece of art in it’s own right. Pain Game Clothing specialises in MMA sports and leisure wear. Their grungy street and fight wear reflects the emotional challenges involved with combat...

Branding Values

The competitive element in business plays a crucial part in how a company is run. As with sport, this element is a primary driving force, but one that needs to be aligned with the values of the brand… Sportsmanship can rightly be defined as ‘when the competitive element within an individual is subject to a sense of fair-play’. When winning becomes more important than...

Superficial Brands

Developing a brand marketing strategy which will elevate the brand above competitors is not quite as simple as it used to be… Over-crowding in the marketplace is just one of the growing problems for new businesses trying to establish and maintain a new brand. The ever growing concentration of both traditional & online retailers is altering the economics of markets forever. The fragmentation of...

Branding Principles

People who work with (and understand) branding principles, would define a brand as a collection of meanings shared by the brand audience. It is the culmination of every element that the public perceives about the company, its products, and/or its services. Brand is a major factor in public choice. It can also command loyalty, and help a business to soar above its competitors, and...