Ready Straight out of the Box …

All of our websites are W3C compliant. Each page is ready for indexing by search engines, and comes fully optimised as standard right ‘out of the box’.

Monitoring Website Traffic …

We monitor the amount of traffic your website is receiving and examine the sources. From this we can identify the keywords that are being used to find your website, as well as those of your competitors. If we are optimising an existing website, we will gather information to determine its current performance. This gives clients the ability to see and compare performance results before and after we have optimised the website.

Website Accessibility …

Ensuring that each web page is accessible to search engines so that they can be indexed is a fundamental and vital process. Every page of a website should be indexed, in order to capitalise on valuable marketing opportunities.

Keyword Research …

We work with our clients to determine which words and phrases are the most valuable to their relevant sector. This is done using a combination of statistics and human judgment. We assess the value of relevant keywords, including variants of words and phrases, in order to compile a list of targeted keywords.

Optimising Website Content …

The keywords derived from our research are integrated into the website. This is done in many different ways, including the text content that is visible, the link structure of the website, and the page elements which are not seen (such as the description that search engines display to entice users to visit a website).

Link Building …

We work with our clients to acquire valuable back-links to their website. The value of a back-link is determined by its relevance, and by content which is considered to be of high rank value in the search engines.

SEO Consulting …

For web designers and developers who do not have in depth knowledge of SEO, we can provide SEO consulting. Instances where this may be appropriate include moving to a new domain name, developing a new website or re-developing a website where established search engine rankings need to be maintained.

Google Adwords …

An alternative to natural or organic SEO is pay per click (PPC), which is where an advert is placed using Google listings (known as Google Adwords) and a fee is paid each time someone clicks through to the linked website. PPC is an effective tool to employ during a campaign where there is a need to be visible on a competitive keyword quickly. We provide management of Google Adwords accounts and Google Adwords training.

SEO Norwich …

Most of our SEO clients are established local businesses in Norwich & Norfolk, and will be happy to refer us. SEO Norwich are our middle names.